girgit, a word commonly used in the Hindi language which means “chameleon”, is a fashion brand that is currently making waves in the fashion industry both in India and abroad. The brand is known for its exquisite collections of traditional Indian textiles combined with modern designs.
The fashion industry in India has always been known for its diversity and richness in texture and designs. These traditional textiles are worn by the people of different states in India, where each state has their distinct textile tradition. However, due to the western influence, the Indian fashion industry has been moving towards modernity, leaving behind the traditional Indian textiles, and that’s where Girgit fits in.
Girgit founders, Nitin and Pranav Jain, are bringing back the traditional Indian textiles into the fashion world in a fresh and modern way. They aim to revive these traditional textiles while still keeping the essence of the Indian culture intact.
The brand handpicks traditional Indian textiles from different regions in India and converts them into modern silhouettes such as dresses, skirts, and tops. They showcase the fabric’s unique qualities by incorporating them into their designs, where every piece of clothing is a perfect blend of tradition and modernity.
Girgit has built a brand that believes in minimalist designs with a perfect mix of age-old Indian textiles. Their designs are not only fashionable but also have a cultural significance that makes every piece of clothing unique. The brand is known for its use of handloom textiles such as Ikat, Khadi, Chanderi, and Tussar Silk.
In addition to reviving traditional textiles, Girgit also focuses on sustainability. They use eco-friendly materials, and their production process is mindful of ethical labor practices. Girgit’s pieces are not only fashionable but also a way to empower traditional artisans who have been making these textiles for centuries.
Girgit has become a favourite among fashion influencers in India. Bollywood celebrities such as Alia Bhatt, Sonam Kapoor, and Deepika Padukone have also been seen wearing Girgit’s designs and promoting the brand on their social media channels. The brand has also received critical acclaim from fashion critics and publications such as Elle, Vogue, and Harper’s Bazaar.
In conclusion, Girgit has been able to revive traditional Indian textiles and bring them back into the modern fashion world. The brand has created a win-win situation where they are not only promoting Indian culture but also empowering traditional artisans in the process. Girgit’s unique blend of tradition and modernity has captured the hearts of people around the world and has become a symbol of India’s diverse cultural heritage. Girgit is an inspiration to other fashion brands, showing that it is possible to blend traditional culture with modern fashion trends and still be successful in the industry.
Publisher Details:
Girgitstore
https://www.girgitstore.com/
“Get ready to change colors like a chameleon with Girgitstore.com! Shop our collection of trendy, vibrant clothing and accessories that will make you stand out from the crowd. From bold prints to neon hues, we’ve got everything you need to express your colorful personality. Stay tuned for the launch of Girgitstore.com!”
